Executed Facebook Ad Campaign Creative and Messaging
Advertising goal: Retargeting customers to increase loungewear apparel sales
We spent just under $600 on this campaign and generated over $45,000 in sales
Facebook Ad Campaign Performance
Budget & Schedule
Amount Spent: $595
Daily Budget: $20
Schedule start: April 1, 2020
Schedule end: May 31, 2020
Performance Insights
- ROAS: 80.5
- Website Purchase: $47,693.67
- Website Purchases: 433
- Cost Per Purchase: $1.38
- Reach: 39,440
- Impressions: 104,953
- Unique link clicks: 292
Insight Analysis
Why did this happen? The success of this campaign might be due to the hyper-targeting of our custom audience. We targeted Canadians, aged 25-55, who show interest or use work-from-home friendly software such as Slack, Zoom, Microsoft Office, etc.
An adjustment for next campaign is to utilize Facebook’s Catalogue Sales feature. This allows for a more dynamic set of carousel images so each customer can receive a more customized display of items according to what they are interested in.